Marrying luxury and sustainability
The islands of French Polynesia are some of the most beautiful in the world, yet they're some of the most difficult to get to. Limited domestic and international flights have long posed a challenge for tourism growth in the area. Against this backdrop, Tetiaroa's luxurious destination blends luxury travel in the most pristine remoteness with sustainable tourism – boasting LEED Platinum certification for its carbon neutrality.
Tetiaroa's brand values, best expressed as 'luxury with a conscience', align fully with the values of its target market, as well as of those of French Polynesians. Our task was clear, to make the Polynesian word synonymous with environmentally-conscious luxury.