Cabo Cortés is a world-class masterplanned community vision for the beautiful coast of Baja California. We designed and developed a comprehensive brand identity that reflects the unique Mexican culture of Baja and celebrates the rich nature that this area in the northern tip of Mexico has to offer.
Blending luxury, nature and culture, we designed a logo that conjures up the very elements that make Cabo Cortés a unique destination: the lizard, the whale, the coral reef and the sun—all characteristic of this area of Baja. The lizard, embodying the vitality of the desert. The sun, conveying the warmth of the land and its peoples. The whale, symbolizing the richness of marine life in the Sea of Cortés. The centre, a unifying element that reflects inclusivity and community. Coming together, all of these design elements echo the exotic discovery at Cabo Cortés.
Suite 603 – 402 Pender St West
Vancouver, BC. V6B 1T6
