A passionately welcomed change
We provided the school's communications department a brand toolkit with all the assets and direction they need in order to launch and maintain the new brand, while allowing for scalability and flexibility. The accompanying brand guidelines document serves as a comprehensive manual for implementing brand identity and messaging, including art direction for photography.
We have continued to provide St George's with direction on brand implementation, as well as support on a range of marketing efforts. Through the years, we have planned and designed materials that contribute to extend the brand language in a coherent way. From wayfinding to uniforms, school viewbooks and athletics livery, to admission campaigns, HR recruiting tools, presentations, and an iPad app.