Shift, a full-service residential interior design firm, was looking to attract an upmarket clientele as their business expanded. To achieve this, Persona executed a comprehensive rebrand, including a fresh positioning, refined visuals and messaging, as well as a new website. This elevated approach ensured effective engagement and communication with the target audience.
The name Shift embodies the potential for transformation, resonating with a positive commitment to self-improvement. It encapsulates the essence of striving for a better version of oneself — a narrative of wellness through spaces designed for self-betterment.
The brand statement effectively captures Shift's core essence and the tangible benefit of its offering: a dedicated space for holistic well-being.
Influenced by modern architecture, a timeless colour palette takes on a minimalist approach. Its neutral backdrop directs focus towards Shift's portfolio. Paired with captivating photography, these tones create a tranquil and soothing presence, perfectly aligned with the core brand concept: space for wellness.
The logo is distinguished by the way it breathes, creating space. The changing arrangement of letterforms underscores the very essence of the brand: space. Its light and airy aesthetic evokes a sense of openness and well-being, embodying the concept of providing space for wellness.
The new website elevates Shift's online presence by making the portfolio more accessible and visually appealing. Our comprehensive redesign is informed by two primary goals: enhancing user experience and infusing timeless elegance through UI design. An uncluttered structure and lean navigation helps streamline the user journey. This reorganization allows visitors to explore portfolio, services, and design philosophy in a much more intuitive manner.
Inspired by simplicity, we developed a refined design characterized by a spare use of space and a lean typographic structure. By adopting a minimalistic approach, we ensure that each element on the website has a purpose and contributes to the overall look and feel. This approach not only highlights Shift's design expertise, but also resonates with their commitment to refined aesthetics.
Each project is presented with a focus on high-quality images and concise, engaging descriptions, effectively conveying Shift's expertise. The new website has received an overwhelmingly positive feedback from clients and new visitors. The improved user experience led to a noticeable increase in user engagement, with a higher number of visitors spending more time on the website.
"Working with Javier has been a pleasure. His branding expertise is enlightening. Collaborating with him is both educational and a journey of self-discovery. With his guidance, I've reconnected with my core purpose and gained valuable insights into how I wish to present myself and my brand to the world. Grateful to Javier and his team for their unwavering leadership."
