A distinctive identity
We built a confident identity that leverages the familiar visual language of healthcare. Optimized to work across multiple platforms and scales, the Contino logo features customized letterforms that help it stand out. The sturdy geometric construction presents Contino as a trustworthy, smart and discreet medical device. To support the identity program, we developed a fresh and open typographic system that includes display and text typefaces. A colour palette that combines a calm deep blue with brighter tones conveying wellbeing and optimism. A series of illustrations and icons to signpost the attributes and benefits of the brand creating a coherent identity system that scales naturally and delivers a positive and hopeful tone of voice. In addition, our work also included a brand playbook for partner clinics, marketing and communications, tradeshow displays, instruction booklets and brochures for healthcare professionals and patients, adverts, ROI-focused social media and search engine campaigns.