A distinctive identity
Confident and trustworthy, the new identity leverages the familiar visual language of healthcare. Optimized for multiple platforms, the Contino logo features customized letterforms that help it stand out. Its sturdy geometric construction presents Contino as a smart and discreet medical device. To support the identity program, we developed a fresh typographic system that includes display and text typefaces; a colour palette combining a calm deep blue with lighter tones; a series of illustrations and icons highlighting the attributes and benefits of the product. In addition, we designed a brand playbook for partner clinics, a marketing program, tradeshow displays, instruction booklets and product brochures, adverts, as welll as social media and search engine campaigns.