Working closely with Scaling Science co-author Robert McLean and the IDRC team, Persona crafted a bold, structured visual system that reflects the innovative thinking behind the framework. The identity integrates a striking logomark, contemporary typography, and a structured grid system, creating a cohesive, flexible design language that aligns with the complexity and depth of the research.
At the heart of the identity is a dimensional logomark, formed by intersecting lines that suggest context, space, and interconnected ideas. Supporting custom iconography and colour-coded visual cues, the system enables clear information hierarchy—making complex research findings more accessible and engaging.
From reports and digital publications to event materials and presentations, Persona’s identity system ensures seamless implementation across platforms, allowing Scaling Science to communicate its insights with clarity, credibility, and global reach.
Through a bold and structured visual identity, Persona helped Scaling Science translate its research framework into a compelling, accessible brand. The new system not only clarifies complex ideas for global audiences but also strengthens Scaling Science’s presence among researchers, policymakers, and institutions. Since its launch, the identity has supported successful adoption of the framework across international research and development organizations, solidifying its role in advancing socially impactful innovation.credibility, and global reach.
