The Canadian Centre for Ethics in Sport CCES is an independent, national, not-for-profit organization working for and on behalf of athletes, players, coaches, parents, officials and administrators. The CCES serves as a strong voice in the national dialogue regarding ethics in Canadian sport.
The CCES needed its brand identity to better represent its mission. Our rebrand sought to position the CCES as the thought-leading authoritative voice in the world of Canadian sport— an organization that stands for more than its anti-doping program.
We wanted the new identity to reflect the energy of sports and of lively debate that characterize the advocacy work they do at a national level. Our work helped the CCES find its true voice. We provided them with a greater platform – more visible and differentiated– for their cause. The new brand system is confident and infused with personality—its outspoken tone of voice seeking to capture the energy of dialog and the multitude of voices they ultimately represent.
"The new logo celebrates the multitude of voices that come together around sport, capturing the energy of open dialogue and the multicultural landscape of Canada."
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