Urban Impact Recycling

Elevating brand recognition translates into business outcomes

Launched as the first multi-material recycling company in Metro Vancouver, this state-of-the-art shredding, recycling and waste management operation services 5,500 locations from Whistler to Chilliwack. One of the largest and most technologically advanced paper recycling organizations in British Columbia, Urban Impact invited Persona to help reposition their brand for the future with new brand strategy and visual identity.

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A solid brand portfolio

With each business unit branded separately, the Urban Impact brand had a small footprint and poor brand awareness. During an in-depth strategic planning phase, we helped the top executive team clarify a clear brand positioning around a branded house structure. From a consistent structure of brands & sub-brands, we designed an identity system that included a memorable icon and a distinctive wordmark.

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"Persona helped clarify our brand positioning and portfolio structure. They took our business values and goals and developed brand strategy and visual identity with the capacity to project Urban Impact into the future."

Nicole Stefenelli — Founder, Urban Impact Recycling Ltd.

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