With each business unit branded separately, the Urban Impact brand had a small footprint and poor brand awareness. During an in-depth strategic planning phase, we helped the top executive team clarify a clear brand positioning around a branded house structure. From a consistent structure of brands & sub-brands, we designed an identity system that included a memorable icon and a distinctive wordmark.
"Persona helped clarify our brand positioning and portfolio structure. They took our business values and goals and developed brand strategy and visual identity with the capacity to project Urban Impact into the future."
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