Compete on position, not price.

Build a high-end brand in 2 weeks.

3-week Brand Sprint for retail & hospitality.

Generic brands compete on price and luck. Clear brands win on choice. Our sprint is designed to give you clarity in 3 weeks: positioning that sticks, language that converts, and design that sells.

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Why a Sprint?

Outbrand inferior products.

Convert traffic into customers.

Compete on position, not price.

Scale without losing your soul.

Match message to channel.

What’s in the Sprint package?

01
Discovery & Brand Audit
02
Positioning Framework
03
Messaging System
04
Identity System
05
Brand in Use
06
Brand Playbook
07
Rollout & Handover

Who is this for?

Independent retail and hospitality ready to grow.

Opening second location or refreshing things.

Strong product/experience but unclear story.

Good foot traffic, weak conversion or repeat.

Multi-channel, inconsistent voice and visuals.

What does the process look like?

Week 1

Clarity

We clarify what you stand for and how it shows up.

  • ⥤ Positioning locked: only-choice statement and value prop ladder.
  • ⥤ Messaging system: 3–5 pillars, headline bank, offer lines, tone examples.
  • ⥤ Identity foundation: logo refine or rapid concept, palette, type scale, image direction.
  • ⥤ Brand in use: pick two revenue-critical channels to build next.

Week 2

Systems

We turn Strategy and ideas into a system you can scale with confidence.

  • ⥤ Applications A and B: High-fi designs for two picks. *
  • ⥤ Content and assets: copy matrix. Ready-to-use files (logos, images, templates).
  • ⥤ Brand specs: Logo files and sizes. Colour palette. Type styles. Do/don’t rules.
  • ⥤ Production notes: dev handoff for web or pre-press specs for print.

* Landing page, social templates, packaging, or in-store set.

Week 3

Launch

We package everything your team needs to own and scale your brand confidently.

  • ⥤ Brand Playbook: positioning, messaging, specs, usage, examples.
  • ⥤ 30-day quick-start plan: a focused checklist with 10/20/30 reviews.
  • ⥤ Measurement setup: baseline and targets.
  • ⥤ Handover and training: 60-minute walkthrough.

Launch or relaunch in 3 weeks. A focused sprint for clarity and a standout brand.

Flat rate: $15,000

Availability:Limited sprint slots each quarter.

Intro call:30 minutes to align scope and timing.

Guarantee:If it isn’t right at handoff, we refine at our cost. Simple.

Book an intro call

What clients say

"We hired Persona for our brand refresh and couldn’t be happier. The process was a pleasure and the results were first rate. Javier understands the power and value of a comprehensive approach to developing both the internal and external touchstones of a powerful and effective organizational brand. Highly recommended."

Richard Wolfe — Director, Pi Theatre

We are Persona

We cut through the noise to bring clarity—refining your positioning with customer insight and strategic focus so you lead with confidence.

We design systems, experiences and solutions that drive real change—from healthcare startups to global non-profits and top educational institutions. Our strategic, people-centered approach to branding boosts engagement and promotes growth. We're a strategy consultancy specialized in business growth, brand transformation, and market alignment.

Drop us a note, and we'll be in touch soon. Or call us at

778.995.6051

Let's talk

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