We are Persona— a strategy, design and communications studio building brands that get noticed.

We leverage the power of design thinking to drive growth and facilitate transformation.

We help clients find clarity, gain focus and build value around their brand.

We are a small team led by Javier Puig. Unlike at larger agencies, at Persona you collaborate directly with those who do the work. We right-size process and team around each client and project.

Here's our list of services


We work with our clients to develop strategies for growth designed around clear, solid and scalable brand DNA.

  • Diagnosis: measurement & insights
  • Brand strategy & definiton
  • Brand positioning & value proposition
  • Design thinking
  • Go to market strategy
  • Customer segmentation
  • Brand architecture & portfolio
  • Brand platform
  • Service & UX design
  • Stakeholder alignment
  • Qualitative & quantitative research


We create a connected brand experience through design. We use design to shape meaning and differentiate your brand.

  • Visual identity
  • Design systems
  • Toolkits & guidelines
  • Brand story
  • Verbal identity, naming, tagline
  • Messaging platform
  • Content creation
  • Digital and UX
  • Product design
  • Social media


We design user-centric experiences across digital and physical touchpoints that delight customers and tackle pain points along the customer journey.

  • Brand experience design
  • Customer experience
  • Customer journey design & optimization
  • Launch & brand campaigns

Javier Puig

Founder & Creative Director
Javier Puig, founder of Persona

Javier has a wealth of experience helping organizations navigate change by guiding them through a strategic creative process that stimulates dialog, clarifies purpose and accelerates positive impact through design.

He builds real relationships with clients and plays a key role in developing results-focused business and communication strategies, that consistently enhance customer experiences and drive brand and market position improvements.

An award-winning creative who straddles cultures and feels at home in more than one place, Javier has worked with a wide range of clients in a variety of verticals and geographies using the power of storytelling to bring people together, ignite growth and facilitate transformation.

Iain Ferguson

Associate Storyteller
Iain Ferguson, associate storyteller

Iain is a seasoned creative who has been practising in the UK and North America for 35 years. With a grounding in editorial journalism and classic long-form storytelling, Iain has extensive expertise in advertising, scriptwriting and content marketing across many industry sectors.

He collaborates regularly with Persona to build compelling brand narratives across traditional and digital platforms. He is a graduate of the University of Edinburgh in English and Philosophy, and is a keen amateur guitarist and music maker.

Peter Desmet

Associate Production Designer
Peter Desmet, associate production designer

Peter has 25+ years of professional experience as a designer and practicing artist. Meticulous attention to the craft of typography and a rigorous approach to the technical and aesthetic aspects of form, colour and design, are all qualities that explain why clients value their relationship with Peter.

He holds a Bachelor of Arts degree in Fine Art from Johannesburg, South Africa, and a Master of Arts degree and Diploma in Graphic Design from Lausanne, Switzerland.

Peter collaborates with Persona on an as-need basis on projects that require the production of on-brand, cohesive and effective creative assets. Peter brings his depth and breadth of experience to bear on every single project he touches.


We have partnered with great clients through the years. Some of the areas: Healthcare; Education; Culture & Entertainment; Destination & property development; City services; Non-for-profit.

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402 West Pender picture

Say hello

T (778) 995-6051

Suite 603 – 402 Pender St West
Vancouver, BC.
Canada V6B 1T6